Campaigns

This roadmap task is related to the potential ability to sync a member's Campaign data (which Campaigns they're assigned to, whether they've successfully completed a Campaign, whether they've earned Campaign rewards, etc.) to their contact/profile in Klaviyo so that brands can use our Buzzbassador <> Klaviyo integration to send segmented, automated emails and/or SMS messages to members specifically related to Campaigns & Campaign progress/updates.

Currently there are two Campaign-related email notifications that are sent to members: one when they're first assigned to a Campaign, and one when they complete the Campaign. This roadmap task is related to the potential ability for merchants to also send manual -- or set up automatic -- reminder emails to the members about the Campaign, the upcoming deadline, etc. and remind assignees to participate in the Campaign before it ends.

Currently, members are only notified of Campaigns they are assigned to via email, and in their Buzzbassador account they don't see any of their assigned Campaigns or activity. In the future, we plan to add a Campaigns tab or dashboard card to the member's account where they can (1) see what Campaigns they're assigned to, (2) track their progress towards the campaign and its reward, and (3) leave comments/upload screenshots/etc. to interact with the brand about the Campaign.

Currently the Campaign Notification Emails ("You've been invited to a Campaign" and "You've completed a Campaign") are unable to be edited, and have default text and design provided by Buzzbassador. This roadmap task is related to creating an ability for merchants to design and customize the text of those 2 emails.

This campaign payment method would allow merchants to reward members who complete a campaign with a discount code instead of a cash payment. The merchant would define what type of discount (i.e. free shipping vs product/order discount), how many times it can be used (i.e. once or ongoing, or within a certain time period), and whether there are any other limitations on the discount code such as order minimums, product/collection eligibility, etc. Once the discount configurations are set, every time a member completed a campaign, they could receive a unique discount code for their use only that follows the configurations set by the merchant in the campaign settings. Buzzbassador would auto-generate the code and provide it to the member. Buzzbassador could also track whether or not (and when) the member has made a purchase with the provided discount code.

This campaign payment method would allow merchants to reward members who complete a campaign with an increased commission rate or upgraded program instead of a cash payment. (1) Increased commission (TEMPORARY) - with this, the member who completes the campaign would receive an increased commission on certain orders, or for a certain time period, as defined by the merchant. All other aspects of their program (discount rate, referral code rates, etc.) would remain the same. At the end of the defined program, the member's commission rate would automatically return to what it was previously. They would never leave the program they were originally in. (2) Upgraded program (PERMANENT) The merchant would define what the hierarchy of their programs are. For example, if they have 3 programs each with varying levels of commission (ex. 10% vs 15% vs 20%), they'd notate that the 20% commission is the top program, 15% is middle, and 10% is lowest. Once the hierarchy is set, whenever a member completes a campaign, they could be automatically upped to the next level campaign. So, if they were in the 10% commission program previously, they'd be upgraded to the 15%. Any other aspects of the new program that are different from their prior program, such as the discount rate or referral code rate, would change to the new program settings. The member would permanently stay in this new program until manually changed to a different program by the merchant.

This campaign payment method would allow merchants to reward members who complete a campaign with store credit instead of a cash payment. The merchant would define how much store credit someone should receive when they complete the campaign, and when the member completes the campaign, Buzzbassador would automatically reward that amount of store credit to the member using Shopify's store credit feature.

This campaign payment method would allow merchants to reward members who complete a campaign with a free gift instead of a cash payment. The merchant would define what product(s) from their store are included in the gift, and when the member completes the campaign, Buzzbassador would automatically generate an order in Shopify shipping the defined product(s) to the member's address on record. The merchant could also allow the members to select their choice of variant in the gifted products, where necessary (i.e. size, color, etc.).

With this campaign type, a merchant could assign members a task/mission to engage with a certain live event that the merchant is hosting, such as a virtual event (ex. webinar, TikTok live, Zoom meeting), or in-person event (ex. pop-up shop, trunk show, influencer event, meet-and-greet, etc.). The merchant would define the location, time, and expectations of the event and assign which members they'd want to attend/participate. After the event, the member would submit some form of proof that they participated through the Buzzbassador portal (i.e. a screenshot or timestamped photo) for the merchant's approval. If the merchant verifies that the member was in attendance, they would mark the campaign as complete and the member would be rewarded. For example: "Earn an extra 20% commission on all referrals this month if you attend our Zoom event!" OR "Come say hey at our pop-up shop and earn a free gift!"

With this campaign type, a merchant could assign members a task/mission to create a certain piece of content (i.e. UGC) for the merchant. The merchant would define what the requirements of the content are, such as certain words or phrases used (if video), a certain content length (if video), or certain visual requirements such as lighting, backdrop, or product(s) featured (if photo/video). The merchant could also offer a certain flat fee in exchange for the content to be created, or ask the member to agree to certain terms & conditions of the content creation, such as giving the merchant usage rights to the content. When the member agrees to the terms and reward, they would then create the content and upload it to Buzzbassador to submit it for approval in the campaign. If the content meets the merchants' requirements, the merchant could approve the campaign submission, marking the campaign as completed for that member. When the content is approved, the member would be paid the reward. For example: "Create a 60 second vertical video for $1,000"