In Buzzbassador, members receive automated emails at certain triggers, such as when their application is received and accepted, when their referral code is used, and when they are paid rewards. These emails & their content can be customized by the merchant. Merchants have requested to have multiple copies of each email trigger, each with their own content & design, customized based on which program the member is in. For example, a member in the "VIP program" would receive different email content when they are paid vs. the content of the email a member in the "Basic Program" would receive upon payment.